Execute the plan to create success.
Marketing Starts with You
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”
— Alvin Toffler
T's Library of Recommended Readings
Marketing Specific Books
Here is a list of books by reputable authors who have experience and know what they're talking about. Their knowledge and experience has been instrumental in my own journey through Marketing and I recommend them to you.
The 1-Page Marketing Plan
Allan Dib
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands
Rory Sutherland
How to Build a Story Brand: Clarify Your Message So Customers Will Listen
Donald Miller
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Marketing Made Simple
Donald Miller
The Brand Gap
Marty Neumeier
Business & Leadership Books
Maybe learning about marketing isn't your primary goal, or maybe you want to learn more about building a team, creating culture in your small business, or become a master intrapreneur. The following list comprises a few fantastic options to help you look at your leadership style and business goals in a whole new way.
Alchemy: The Surprising Power of Ideas That Don't Make Sense
Rory Sutherland
Becoming Coachable
Scott Osman, Jaqueline Lane, Marshall Goldsmith
Death By Meeting: A Leadership Fable
Patrick Lencioni
How to Grow Your Small Business
Donald Miller
How to Win Friends and Influence People
Dale Carnegie
How To Write a Business Plan with No Experience
Richard Hedberg
Linchpin: Are You Indispensible?
Seth Godin
Personal Development Books
This section of recommendations are more about getting your head in the game of business than business knowlege. If you aren't right with yourself, you will only hinder your own progress and success--in all areas of life.
BE SEEN: Find Your Voice. Build Your Brand. Live Your Dream.
Jen Gottlieb
Greenlights
Matthew McConaughey
I'm So Effing Tired
Amy Shah MD
Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Life
Jim Kwik
Relentless: From Good to Great to Unstoppable
Tim Grover
Rich Dad Poor Dad
Robert T Kiyosaki
Servant Leadership: Journey into the Nature of Legitimate Power & Greatness
Robert K Greenleaf
Stop Doing that Sh*t: End Self-Sabotage & Demand Your Life Back
Gary John Bishop
The Book on Mental Toughness
Andy Frisella
The Coffee Bean: A Simple Lesson to Create Positive Change
Jon Gordon & Damon West
The Power of One More: The Ultimate Guide to Happiness and Success
Ed Mylett
The School of Greatness
Lewis Howes
Unfu*k Yourself: Get Out of Your Head and into Your Life
Gary John Bishop
I am not sponsored or affiliated with any of the above authors or publishers. I simply love reading, collecting (and smelling) books, and most importantly sharing what I have found personally useful with others on their own path to personal growth and entre/intrapreneurship.